State-of-the-art Henning

State-of-the-art analysis

Henning Spett

Our targetgroup was people visiting Stockholm, mostly people who don’t speak swedish. We thought that these people are not usally using any smartphone-application to plan their trips. The apps which exists are, for me, very well developed but i think they are not adopted by non swedish-speaking people. My idea is then to try find out how these people find information and see how well that works. We choosed the boat-journey between Slussen to Djurgården, because it is quite hard to manage to accomplish. Maybe there is a way to implement all the cool and -perhaps- necessary features of the SL-app on system that is available for turists of Stockholm. Maybe there could be stationary screens, around the city which has the same usability as SLs app, usable by english-speaking people. It became quite clear from the interviews that tourists have a hard time planning for this boattrips. Either they stumbled upon it and could ask someone where it went, or they asked at the hotel and people on the street for additional information.