Target group: Tourists
Application: The SL-web page www.sl.se
Traveling: From Slussen to Allmänna Gränd by Ferry
When you enter the website you are met with a direct and clear form: from where do you want to go and where are you going. This is clearly the main focus and goal of the website. When I enter the traveling plans it shows me at what time the boat is departing and arriving and also how long the trip will be. Beneath it is a map of Stockholm. In order to see your specific traveling plans on the map you have to first click the map.
Although the functionality of the website is clear, it is presented in Swedish and finding the button to switch the language was at the bottom making it hard to find. This is something that would really effect our target group in a negative way. Also having a map showing the station is important for our target group who probably do not know how to get from Slussen to where the boat departures. Having to first click the map is a bit unclear and something to think about changing.
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