Wednesday, September 23, 2015

Observations

In addition to the interviews, we decided to also conduct direct observation on the field. Therefore we went to the ferry station in Slussen and Allmänna Gränd to observe people getting on and off the boat and also went on the ferry itself to observe the users behaviour during the travel. 
With the observation on the field, we wanted to obtain qualitative data, and learn in what context the user does which activity during his travel. At the ferry stations we tried to conduct the observation as passive observers and tried to watch the users without interacting with our surrounding. Later however we chose to continue the observation as participant observers and took part in the ferry ride ourselfs and observed the people around us.

Insights: 

  • nearly all the tourists have a paper map with them, to navigate themselfs around
  • tourists usually stop by and look at stationary maps/boards with maps to orient themselves
  • when users dont know, where exactly on their map they are, they try to find one of the stationary maps, which indicates the current position with a "you are here"-sign, or ask native inhabitants.
  • during the boatride tourists try to find a spot near the window or some place outside on the boat, so they have a good view on the city, while Stockholmers rathe prefer to sit somewhere inside the boat.
  

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