Pain points

Pain points

	Anthony	Evin
Clear information where to find the boat	1	3
Duration	4	2
Info getting off	4	4
Price	5	2		5= very important
Technological comfortness	1	4		1= not important
Entertainment meanwhile	1	3

Senarios for Anthony Bushwick

Scenario 1

Goal: Travel to Wasa museem.

Anthony wants some inspiration, and is on his way to the famous Museem containing the wrekage of the great ship Wasa. Its long lost glory reminded him o himself, and he wanted to see if it could give him some spark to start of his writing. It was easy to find his way to the subway from the motel, and from there the trip to Slussen was short. It wasnt pleasant, but people gave him a lot of space on the subway atleast, due to him still reeking of alcohol from the night before. Something he is used too, they does it all the time on the buses here. No one dares to tell him that, they just shuffle away quietly. Upon arriving at slussen, he walks up the wrong the wrong exit before realising it was the other way. When he exits the subway, he sees the amusement park accross the water, and he had heard that the museem was close to that. He walks down to the water, and sees several boats coming in. Not knowing which one to take, he starts to walk around, looking for any signs for where he is going, and he sees one saying "Djurgårdsfärjan", and since the name is similar to the one on the map, he assumes that this is the right one. He sees a sigh that says "tickets", but since no one else seems to stay there to buy any and just walks past it to get in line, he assume that today is a freeday, and just walks past them as well. He realises he just missed a ferry, as he sees one leave, and gets annoyed and blames the lack of information here, if he just knew where to go from the start he wouldnt need to wait. Finally, another one arrives and people starts to walk unto the boat. But, the guard stops him at the entrance, where Anthony discoveres he needs to use his Sl card to get onboard, and not realising that, had only filled it with enought to get here. He is forced to go back and during all the hassle of paying and trying to haggle down the prince, so he can getting enough points on the card not only for the ride there, but also for the ride back and the ride by the subway back to his motel later, he misses another ferry. Finally, after its all done, enraged he gets on the ferry and sits down. After all this, he will find it hard to get any enjoyment or inspiration from the visit, and he realises he dont really know where to go when he gets off. He hears someone talking english behind him, and he looks around and sees a middle eastern girl asking for directions for a museem. He looks back and thinks, "Atleast im not the only one who is lost."

Scenario 2

Goal: Travel back to the motel near Slussen

Anthony had a wonderful day in the Wasamuseum. The walk through the museum inspired him a lot. Afterwards he sat down on a quiet place to write down some of his impressions and thought. However non of what his writings satisfied him. He had difficulties to phrase his thoughts and inspiration in a proper manner. Devastated of his writing skills Anthony enters a bar seeking for some peace on the bottom of a beer bottle. Late evening he leaves the bar and tries to find his way back to the motel. However, he does not remember any more, how to best reach his motel near Slussen. Due to the aftereffects of the alcohol his vision is a bit blury making it hard to read his map. Not many people are on the streets around this time and those who are visibly annoyed by him. They dont want to talk to a drunken stranger. Now there he is at Djurgården - drunken and equipped with nothing but a map, that he cannot read properly because of his blury vision - and does not know, how to get back to the motel.
How can we help Anthony?  

Scenarios for Evin

Scenario 1 - Evin

Evin and her boyfriend wants to visit the “Wasa museum”, too bad their hotels wifi doesn’t work. They could turn on their smartphone-internet  but that would cost a lot. Therefore they go to the hotel reception in hope of finding out the best way to the museum. They get a map, where the receptionist has written a good route for them, somewhere around Slussen they should see a boat called “Djurgården” which will take them to the correct stop. A bit shaky but they stick to this plan. In Slussen they can’t find the boat! The place is way too big and they have to stand at the correct position, this would be a good time for Google maps. Evin takes out her phone and checks exactly where the boat stops, then quickly turns off the internet and smiles stressfully. The rest goes pretty smoothly, the guy at the entrance helps them, in good english, with buying tickets. 
On the boat they realise that no speaker will tell them where to get off, damn! They have to pick up the phone again. It shows them on a map where they should get off the boat, but the map is very hard to read, not knowing the city. To solve this they ask a couple on the boat, hopefully they have heard about the museum and knows where it is. Indeed they do, and with a lump in their chest, they get off and find their way to the museum.

Scenario 2 - Evin

Evin and her boyfriend got a tip from another tourist at their hotel that "Skansen" is a really nice place to visit and that it's located at "Djurgården". They decide to go and heads off but quickly realizes that they forgot to ask where "Djurgården" is! Already at the closest subway station, they ask a passerby where Djurgården is. They get a hasty answer about "Slussen" and some boat. The couple wing it, and heads off to Slussen. Once there they are a bit confused about where to go, they have no idea what exit to take. They decide to compromise between the left and the right exit and takes the middle exit. They reach the outside square, sun glaring in their eyes, and to their delighted surprise they see water. The boat has to be nearby. They make their way down the confusion that is Slussen towards the water. Suddenly, Evin's boyfriend lets out an awkward yelping sound while he points to some point over yonder. Evin looks towards where he's pointing and sees a boat that has something written on it in large letters. They deduce that the boat looks like a ferry boat, because of the large amount of people on it. They head over to where the boats seems to be landing and walk up to a small building located there. They see a sign on the building that says "Ticket office", they walk up to the person working there. Luckily the man they end up talking to is fluent in english and has a map where he shows where they are going and describes the remaining journey in detail. The day has been saved!

Persona 2 (secondary) - Anthony Bushwick

Persona 2 (secondary)

 Name: Anthony Bushwick

Age:  50

Background
Anthony was born in Australia and graduated with a degree in English. He wanted to become a writer, but after having three books fail to be published decided  to apply to a high school as an english teacher. At first he liked his job but he has always felt that his students did not appreciate his talent which eventually led to a drinking problem. After coming drunk to class one day he was let go and is now struggling to find a job. With the little money he had left he decided to travel to Sweden in an attempt to find some inspiration.

Personality 
Anthony has a passion for literature and believes he is a great writer. He loves to discuss literature with other people as long as he is being praised, otherwise he thinks they are ignorant. He likes to have things done his ways and is usually careful in trying new things outside of his daily routine.
His best friend is his cat Mr Nipples, he doesn't argue with him to much. He hates waiting for things and wants to get where he is going as fast as possible which is a problem since he is also very cheap.

Today
He just arrived in Stockholm and is staying in a cheap hotel. Since he does not have a lot of money he does not use the tourist bus, but rather uses the public transportation or simply walks around looking for things to see using a map provided by the hotel. Being the artistic soul that he is, he decides he wants to go on a boat ride.

Persona 1 (primary) - Evin Saratana

Persona 1 (primary)

Name: Evin Saratana

Age: 25

Background

Evin studies to be a nurse in her homecountry Iran. She is used to technology and always use an smartphone-application to do journeys in her homecountry. While traveleing she likes to have little baggage and spontaneosly find her way. Her boyfriend has tought her to use the application “Google App” which she has grown fond of. Now she uses it everywhere, at any time.

Personality

Evin is slightly pedantic and wants to find inner peace by avoiding distruptive stuff in her surroundings. She likes to help people, and really finds her education to be usefull, even though she doesn’t like to study. However, she likes to help people and has close to laughter. In her spare time she likes to take a cup of coffee, preferably with her boyfriend or her classmates. Since the alone-time often is boring she is thinking of buying a dog. Hopefully, for her, it won’t affect her freedom of traveling.

Today

Evin just finished a stressfull examination and has decided to travel to Stockholm with her boyfriend. It’s just a weekend so they hope to manage travelling with little baggage. They think Sweden seems to be highly developed, surely they will manage going there with little planning. They both enjoy the google-app, and highly depend on it, to find their way in Stockholm. Additionally they look up information about touristattractions, the internet has it all. One negative aspect is that internet costs alot while abroad, hopefully they won’t get a big bill, but they are willing to risk that.

Personas and Scenario

Based on the insights gained during the field studies two user profiles are created - Evin Saratana, our primary persona, and Anthony Bushwick, our secondary persona. Both user profiles a fictional and were establish a common understanding of our potential users. Our personas are representable users from our usergroup and are meant to help us to keep the focus on our users needs.
For each of our personas, we created two typical scenarios, so called informal narrative description of the typical task our user performs (in the context of the project topic). Scenarios help us to envision typical situations, which users of our usergroup have to face, and to see the constraints of the current systems. With the help of both personas and scenarios we aim to explore the context and analyse the users' behaviour. Based on that requirements for our project can be established and constraints.

Our Personas:

    Evin Saratana            (Scenarios)
    Anthony Bushwick   (Scenarios)
 

State-of-the-art Henning

State-of-the-art analysis

Henning Spett

Our targetgroup was people visiting Stockholm, mostly people who don’t speak swedish. We thought that these people are not usally using any smartphone-application to plan their trips. The apps which exists are, for me, very well developed but i think they are not adopted by non swedish-speaking people. My idea is then to try find out how these people find information and see how well that works. We choosed the boat-journey between Slussen to Djurgården, because it is quite hard to manage to accomplish. Maybe there is a way to implement all the cool and -perhaps- necessary features of the SL-app on system that is available for turists of Stockholm. Maybe there could be stationary screens, around the city which has the same usability as SLs app, usable by english-speaking people. It became quite clear from the interviews that tourists have a hard time planning for this boattrips. Either they stumbled upon it and could ask someone where it went, or they asked at the hotel and people on the street for additional information.